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77: Nick Green — On a Mission to Bring Healthy Food to Everyone

By December 17, 2016Podcasts
Reading Time: 3 minutes
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Nick Green Thrive MarketYou may have heard of Thrive Market (think Whole Foods meets Costco), but you may not have heard of its co-founder and co-CEO, Nick Green. Nick started Thrive as a wholesale buying club with a mission to make healthy living easy and affordable for every American family. It was a risky venture, since nothing like it had ever before been attempted.

Using some innovative strategies that we talk about during the podcast, Nick has completely revolutionized the non-GMO and organic food landscape as Thrive currently offers the 4,000 most popular natural and organic products in the world — at 25-50% off retail and shipped anywhere in the United States for free. For every paid member on the site, the company also sponsors a free membership for a low-income family.

Prior to co-founding Thrive, Nick was the founder and CEO of Ivy Insiders, an education company that made college test prep more affordable and helped over 20,000 students get into better colleges before the company was acquired by Revolution Prep in 2010.

Nick Green and Thrive Market CofoundersThe story of the original intent, growth, build-up, and current leadership model and structure at Thrive is both compelling and inspiring, especially when told right from the mouth of one of its founder. In our hour together, Nick was as transparent as he was generous, holding nothing back and willing to share all of the “secrets” of his success.

From the days of packing and shipping things from his own garage to today with hundreds of employees and massive warehouse space, Nick’s is a story of inspiration, turning dreams into reality, believing in yourself despite what others say or think, hard work and perspiration, integrity, family, and fun. It’s a genuine success story that has already had an incredibly profound impact on the availability of healthy food options in this country.

I know you’ll love this episode. Enjoy!

Andy Petranek Whole Life Challenge

Links Mentioned

Follow Thrive Market on Twitter and Instagram.
Thrive Market — Nick Green’s company, described as Whole Foods meets Costco.
Mark Sisson — Author of The Primal Blueprint.
Robb Wolf — Best-selling author and host of the Paleo Solution Podcast.
Mark Hyman — Functional medicine physician and New York Times best-selling author.
Wellness Mama — Meet Katie, whose goal is to help families live healthier and more natural lives.

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Andy Petranek
Andy is what you’d call a modern day Renaissance Man: a former professional trumpeter who attended the Eastman School of Music; a snowboarder, mountain biker, surfer, kayaker, outrigger paddler, mountaineer, and former Marine (Gulf War veteran); a professionally sponsored adventure racer; and the oldest participant to qualify for and participate in the CrossFit Games at the age of 43.

Andy is a certified CHEK Practitioner and holistic lifestyle coach. He holds a spectrum of certifications from CrossFit and is also a Vivobarefoot certified running coach. He has trained as a Zen buddhist and graduated with a Master’s degree in spiritual psychology from the University of Santa Monica.

Andy founded CrossFit LA one of the first and most successful CrossFit training centers in the world and the first to be featured in national media. He is the co-founder of the Whole Life Challenge, Inc, currently its president, and is also a consultant and life/business coach. Andy lives in Los Angeles with his wife, Julia, and son, Dashel.