Partner FAQ

Personal Trainers

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What Is the Whole Life Challenge?

The Whole Life Challenge is an eight-week, online, health and fitness building, and habit-changing game that challenges your clients to create happier, healthier lives by making small changes to their daily habits.

Played by more than 100,000 people in over twenty different countries around the world since 2012, the Challenge has proven itself a highly effective tool for both individual well-being and development and community strengthening and growth.

The idea of the Challenge is this – spend eight weeks making small, progressive improvements in your daily habits, so by the time it’s over, you’ve created some solid results and habits that are sustainable for the long term.

It’s a challenge created for both individuals and teams, making it especially effective for the individual clients of private trainers. Your clients will focus on the WLC seven daily habits (nutrition, exercise, mobility, sleep, hydration, lifestyle practices, and reflection), score points each day, and show up on your team’s leaderboard. As their trainer, you will coach them through their journey, and because they’re doing it along with your other clients, they will support each other along the way.

Your clients’ daily scores count both for themselves and their team, since each individual score contributes to the team score. On the leaderboard, teams are ranked based both on points and on “showing up” (checking in). This creates a context of both personal accountability and teamwork, and enhances progress for everyone.

The Whole Life Challenge works via a beautiful, easy-to-use suite of online tools, including team-specific pages for monitoring performance, communication feeds for providing each other with encouragement, an app for ease of play, and a leaderboard to help motivate results.

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What Type of Group Typically Does the Challenge?

We’ve had teams as small as three and as large as 300-plus engage in the Challenge. We’ve had teams whose players all live in the same geographic area and teams whose players live all over the world. There is no “right” size or type of training business to partner with the Challenge—we can work with any group and get a great result.

No matter what size team you have, the best predictor of success is constant: a team leader who is willing and able to rally their clientele around the effort, building energy, momentum, and an engaged community around the Challenge.

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Why Partner With the Challenge?

Research has shown the power of groups when it comes to motivation and accountability. So how do you create a group when your training business is based on one-on-one interactions? That’s what we’re here to help with. The Challenge provides a way for you to create community between people you normally see individually.

Through a live, group event at the beginning and the end of the Challenge (which we’ll give you guidance on organizing) and through daily interaction on our website and private forum, you will see your individual clients bond, inspire each other, and reach new heights in happiness, health, and well-being.

Via the Challenge, you will:

  • Have a direct and positive impact on your clientele’s health and well-being
  • Create an unforgettable group bond that turns individual clients into a community
  • Create a compelling, motivating and action-oriented event that can transform the lives of your clients
  • Make money at the same time

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What Sort of People Do the Challenge?

The Challenge is beneficial for people of all age and fitness levels.

We’ve had teenagers and octogenarians, triathletes and couch potatoes, weekend warriors and soccer moms, corporate executives, sales reps, doctors, lawyers, accountants, and writers. The Challenge works regardless of profession or previous commitment to health and fitness.

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What Happens During the Eight Weeks of the Challenge?

You and your team will start by recording where you are at the start – with a photo, a measurable workout, body measurement, and self-assessment.

Then, over the course of the eight weeks, you and your team members will record your scores daily in each of the WLC Seven Daily Habits: nutrition, exercise, mobility, sleep, hydration, lifestyle practices, and reflection.

Your team members will support each other within your team’s dedicated communication feed and in the WLC Facebook Group, interacting and providing social reinforcement in a close-knit digital environment.

The daily scoring helps keep players accountable, motivating them to improve behavior as the Challenge progresses while providing a benchmark for success. Reinforcing this effect, you and your sub-team captains see all group members’ scores every day, allowing you to offer support if people fall behind and praise as they succeed.

Throughout the Challenge, all of the action happens on our website and app, including daily score entry and monitoring, reflections, team interaction, and top-notch articles and videos from the WLC community. This means you and your sub-team captains are free to help your players rather than engage in time-consuming administration.

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Will You Help Me Launch the Challenge?

We’ll support you like crazy. Once you register, you’ll receive everything you need to create a successful Challenge. We provide:

  • All the promotional materials (including emails, web copy, and fliers) you need.
  • A complimentary entry for you (or your designated team leader).
  • Two additional free entries for anyone you would like to assist you.
  • A scoreboard unique to your team so you can see how everyone is doing day-to-day.
  • A private forum (communication feed) for your team to share, support, and give props.
  • The ability for your players to create one additional small, personal team (unrelated to your community) so they can easily engage with anyone else in their life that they want to who is not a part of your business.
  • An administration console that allows you to measure the daily and weekly engagement of your players to give you critical information you need to help them stay motivated, engaged, and in the game.
  • Instructions on how to create a meaningful start to the Challenge – a preliminary event, baseline testing, and measurements – that will help participants see where they’ve started, so they know what they’ve achieved when it’s all over.

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What if I Need Additional Help?

We’re here for you. You can contact us via email or by using our Help Center every day. We pride ourselves on taking care of our partners. You are the lifeblood of the Whole Life Challenge and the reason we exist, and we go above and beyond to help you and your team succeed.

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What’s This About Money?

We believe our partners should share in the success of the Whole Life Challenge (beyond the health benefits). For every team member you sign up beyond the first ten, you receive a 30% commission. This is an opportunity to benefit your culture and your bottom line, creating a healthy, mutually beneficial relationship with the Whole Life Challenge and your business.

Because the benefits the Challenge can provide your community often increase with the size of your team, we’ve structured our commissions to reflect this. If you have 61 players or more, you earn 40%. If you enroll 120 or more people, you earn 50%.

By the way, you’re not limited to people who are already clients when it comes to building your Whole Life Challenge team. Some of the largest teams we’ve seen have come from business with fewer than 75 actual clients, but because of the team leaders’ willingness to ask their clients to invite others to the Challenge, those teams ended up with over 300 people enrolled. Those additional players were friends, family members and co-workers of the existing clientele (and were located all over the world). These business owners not only enjoyed greater success during the Challenge, but also found this to be a great way to increase their overall sphere of influence.

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And What’s This About Free Marketing?

As an “official team,” you will also become a part of our official team finder map. Anyone in the world who joins your official team will become a part of your revenue share. This is how even a small private practice can get to the bigger percentages, but more importantly, it’s a great way to identify new potential clients and spread your influence. Let your existing clients enroll people from the outside for you! They’ll be more successful if their peers join them, and you will be, too.

By the way, you’re not limited to people who are already clients when it comes to building your Whole Life Challenge team. Some of the largest teams we’ve seen have come from business with fewer than 75 actual clients, but because of the team leaders’ willingness to ask their clients to invite others to the Challenge, those teams ended up with over 300 people enrolled. Those additional players were friends, family members and co-workers of the existing clientele (and were located all over the world). These business owners not only enjoyed greater success during the Challenge, but also found this to be a great way to increase their overall sphere of influence.

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How Do I Get My Business Started?

You can register for the Whole Life Challenge as a partner by clicking the button below.

When you do, you’ll fill out some simple details and you’ll pay $99 for registration. This charge gives you some skin in the game, a small commitment toward making this work. (And remember: you also get three free entries with your registration – one for you and two for your staff.)

After you’re registered, you’ll receive the support materials listed above as well as a bunch of additional advice, tips, and strategies for getting your team motivated and signed up for the Challenge.

To begin your registration for the next Whole Life Challenge, just click the button below.

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